Everything you never knew you wanted to know about the humble box. Why a box is never just a box I’ve spent the past 4 decades thinking about cartons, and I still get a small thrill walking down a supermarket aisle. So, I was delighted when a colleague who’d been with us just four months described that exact same feeling - the moment packaging stops being wallpaper and starts being fascinating. It is the cover by which the book is judged. With his permission, I’ve borrowed hi